On March 28th, IDEAL STANDARD celebrated the Opening of its new hub in Borsi 9 Street in Milan.

We managed the content, production and organization of the event.

The new location hosted the Press Conference moderated by the journalist Paolo Ferrarini with the participation of Pierfrancesco Maran, councilor for urban planning, green and agriculture of the Municipality of Milan.

International and national heads of Ideal Standard took part at the event, including Eugenio Cecchin and Torsten Türling and the designers of the building, the architect Dante O. Benini and the architect Michela Spinola.

Special Guest, for the first time in Italy, the architectural firm TETRA Architecten, from Brussels: an award-winning study and increasingly internationally known for its innovative approach to research, sustainability and urban regeneration.

A select audience of guests, made up of architects, institutions, entrepreneurs and journalists, had the opportunity to know their most innovative works realized all over the world.

The Light Designer Mariano de Tassis exalted the design of the location, with a site-specific installation, which gave dreamlike and surreal atmospheres, while the jazz duo, Alice Ricciardi and Pietro Lussu, accompanied the guests in an elegant and timeless atmosphere.

By this project, we consolidate the relationship with Ideal Standard, supporting creatively the Company in speaking to the world of Architecture and Design.