In an exclusive school bus of Dora and Friends, Mirata took round Viacom’s channel protagonist, Nick Jr, and setting up ad hoc labs with the Triennale in Milan.
Dora grows up and meets the Triennale!
The collaboration between Nick Jr and TDM Education, the Triennale Design Museum education center, lead to the creation of a creative lab that took place both within the Triennale and in the school bus that went around to the main landmarks of the city of Milan. The educators illustrated to the children what areas like Porta Nuova or l’Arco della Pace or the Sforzesco Castle represent today for Milan.
Once in front of the Triennale, the creative labs took place also on the school bus that for the occasion became a real and proper DORABUS with its little friends on board.
Mirata also took care of the creative image for the Communication campaign of the event that were published on Vivimilano and the Corriere della Sera
