We are made of fruit, taste it!
Apricots and peaches from Mura Mura to all Grom ice cream parlors. #sappiamodifrutta
If the sorbet and ice cream product superiority is due to Grom raw material quality... then let’s taste it to discover it.
We devised a tasting activity that involved all Grom ice cream parlors, with installations, personnel and distribution.
Fresh seasonal fruit, directly from the organic farm Mura Mura, to feel the quality of the ingredients and understand that the goodness of a sorbet or ice cream is proportional to its genuineness.
Ice cream and sorbets, as it was once.
The activity is going on social networks (hashtag #sappiamodifrutta, influencers, ..).