A vertical run, up the stairs of one of the most famous skyscrapers in Milan, the spectacular DIAMOND TOWER, to spend the day as a real protagonist. 

Vertical Run. La scintilla dentro.

A sports event without equal that tests the physical and psychological strength in a unique place of the world that leaves its mark in Milan. A company that represents energy and power. A TV channel that is a concentration of adrenalin. These are the ingredients of the extraordinary event “The spark within” made a Saturday afternoon in May and promoted by Gatorade in collaboration with DMAX.
A vertical run, up the stairs of one of the most famous skyscrapers in Milan, the spectacular DIAMOND TOWER, to spend the day as a real protagonist.

Vertical Run. La scintilla dentro.

This is the new philosophy of "the spark within" by Gatorade that revolutionizes the concept of victory. Winning is not only the result of a competition, but something a lot deeper, intimate and personal that lies within all of us: fortitude, a competitive spirit, the will power to surpass our limits and reach significant achievements in sports as in everyday life.

Only 100 participants selected by Discovery Media were given the opportunity to live the dream of running in one breath to the “roof” of the city and indulge in their passions demonstrating they were the most motivated and the most aligned with the DMAX and GATORADE spirit.