Mirata has come up with and produced the first Upfront for Viacom Italy managing to enhance the multiple souls of the leading multinational media company.

Investing In Happiness

In fact, Viacom becomes stronger and stronger thanks to: the channels, the new dealership Viacom Advertising and Brand Solutions and Viacom Consumer Products, that all have one thing in common: Investing In Happiness, because happiness is what Viacom brings into viewers homes with all its productions, with the satisfaction of the clients that invest and all the Cp properties branded products. So, how were we supposed to spread the fact that Viacom is the owner of MTV, Comedy Central, Nickelodeon e Paramount (worldwide) to all companies and media centers and that it has its own super dealership that sells consumer products which is in constant  and incredible growth? Here’s the answer: the first VIACOM UPFRONT that made 800 clients and media center spokespeople gather in a new and innovative venue like Fabrique Milano, which was completely refurbished and re-designed, for an engaging and fun Speech & Show presented by PIF (an MTV talent).

Investing In Happiness

Over 600 seated people were present to the first part of what was a real and proper show projected on a 150 sq. screen with guests presented by PIF and Miriam Leone as the top management for Viacom Italy, the protagonists of Gymnasts, parallel lives, the emerging comic Saverio Raimondo, and Spongebob with all his sponge and fun.
At the end of the Speech & Show, the venue changed look and all the chairs were removed to let the 800 guests accompany the event till the grand finale: Emis Killa’s concert, the Italian rapper which accompanied us with his Maracanà during the World Soccer championship in Brazil.
Milanese night life protagonists Rollover Beethoven kept the party going till late.... all the guests left happy and with a ‘coordinated’ gift: a Spongebob piggy bank, the exclusive piggy bank of our yellow friend.