Mirata provides IS with tools to consolidate leadership in showrooms, counter sales and through a b2b event on the Italian fastest slopes

IDEAL LIVING: the new image of Ideal Standard

A new approach for both the retail and the exhibition area, which presents the brand by modulating the 3 basic elements of production: Functional Design, Productive Quality and Technological Innovation.
We have designed and deployed this important project of Communication renewal by applying it to the Showroom exhibition area, in the distribution channel (with visibility materials) and through B2B events on field.
We brought the renovation to "track" with an event that has allowed 1,300 operators in the industry to live a unique experience. 

Ideal GT Experience - il sogno di guidare una vera auto GT in pista

The participants were able to see and test Ideal Standard products and technologies, get in touch with training sessions and experience a full speed driving experience by driving a dream car!
The experience continued with VR immersion, an adrenalinc kart racing and an exclusive drifting school. The operators at the end of the day received a certificate of attendance and toasted all together. However the real gift was the video of each participant shot with a Car Camera inside the Gt downloadable on the internet site dedicated to the event.
The operators at the end of the day received a certificate of attendance and toasted all together.
We realized the Restyling Format of the Showroom with a communication tone of voice defined to talk to a triple target: the consumer, the installer and the architect. Ideal Standard solutions were presented in a product exhibition space that also transmitted the company's guidelines and pluses; everything has been studied at a time of transition where a brand image needs to be defined.
The new communication was also declined for counter sales where mainly hydraulics, small businesses and some private citizens go. In this case, besides declining the communication on the materials, we have realized 14 different semi-durable and durable merchandising items, offering to the sales force of the Company materials that can be personalized by stores, stored and exhibited for a long time within the point of sales.

In both cases, the purpose of the operations was to present the products in systems, rationalizing them by the creation of two dedicated books.

European leader in the sector for more than 100 years, Ideal Standard influences the healthcare industry with major innovations and its commitment is to offer complete solutions combining the best functional, aesthetic and technological performance.